The world has gone digital. Virtually all the business transactions happen over the internet. Companies and customers connect with each other through the online platforms. In an environment like this, a business cannot afford to ignore the relevance of digital marketing.
Many successful businesses have been a proof that a good digital marketing strategy can perk up your sales significantly. Digital marketing has changed the face of advertising in the modern world.
Sponsored Google Ads have become the modern-day banners, but with a more far-ranging reach. Digital marketing is also categorically cheaper than the traditional marketing methods. This means that you can increase your sales at a lesser cost and time than it used to take in the past.
For business people who aren’t familiar with digital marketing, this article will highlight the basic digital marketing strategies that will increase your sales, and show desirable results right off the bat, if done right.
Search Engine Optimization (SEO)
Search Engine Optimization is the holy grail of digital marketing. In fact, there is no Digital marketing without SEO. SEO’s relevance lies in the fact that virtually all your customers are searching for the product and services that you have to offer, on Google’s Search Engine. In other words, your target audience is looking for you. But the problems is, there is a lot of traffic on Google. If your website is not optimized, your target audience may never find you. Or worse, they’ll stumble onto your competitors(if they have an SEO friendly website).
In simple terms, using good SEO techniques, your website can be the top result in Google’s organic search rankings when a customer searches for a keyword in your industry. If your website does not make it to the top ten, it is as bad as not existing at all.
In the online world, every business, regardless of their scope and size, is fighting for that top spot on Google’s search rankings. And there are a plethora of SEO techniques that can be employed to ensure that spot.
All the SEO techniques have a common ground — credibility. Your website, landing pages, URL, blogs, etc., have to be credible enough for Google to deem it fit to be amongst the top rankings.
Here are a few quick steps that will help you optimize your website for SEO:
Optimize your web pages with industry keywords. Do a keyword search of your industry, and organically make those keywords a part of your landing pages.
Buy keyword optimized inbound links from authority websites in your domain
Backlink your various web pages with each other.
Share original, useful content related to your product or services.
Generally, one of the first things businesses do is to either buy inbound links from authority websites or write guest posts in order to authentically get those links. By doing just this, your website’s search rankings can significantly perk up.
Pay Per Click(PPC) Advertising
PPC is like a distant cousin to Search Engine Optimization. With PPC advertising, you buy the top spot in Google’s ranking and pay an amount whenever a user clicks through your website in the search engine. The best part about a PPC advertising strategy is that it can be highly targeted. And it will make your business appear in front of your target audience just when they need you the most — that is when they are searching for you.
How it works: In simple terms, a user searches for keywords related to your business, and your website comes at the top of their search results. When they click on your website, you pay a pre-decided amount to Google. Google has made all of this simple enough for virtually anyone to do. You can know more about PPC on Google Adwords.
PPC can also help you improve your website and User Experience. Google Adwords has a “conversion tracking” tool, using which, you can see which keyword phrases are resulting in conversion, and which ones are going useless. This will help you rewrite your website in a more user-friendly way.
People do not generally consider Web Design and maintenance in their Digital Marketing Strategies without realizing how big of an arsenal they are letting go of. Web Design is extremely helpful in providing your users with a quality experience on your website.
Your website is the online face of your business. Therefore, it needs maintenance and optimization. Through UX strategies you can ensure that your website is visually appealing and usable.
However, UX is not something that can be simply done by amateurs. Which is why it is recommended to hire experts to do the same in an effective and impactful manner.
Though, I did not cover every DM strategy; these basic ones shall get you started in the right direction. Think I may have missed out on some other important ones? Let us know in the comments below.