Targeting all smartphone markets segments; ASUS’ ZenFone 3 Series

ZenFone 3 Ultra Deluxe

The popular Taiwanese electronics manufacturer recently unveiled three new smartphones as a part of their Zenvolution Press event which occurred at COMPUTEX 2016. The phones were unveiled by the firm’s Chairman Jonney Shih and are titled as ZenFone 3, ZenFone 3 Ultra and ZenFone Deluxe.

ZenFone 3 Deluxe ($499)

ZenFone 3 is the company’s flagship device this time around and boasts a unibody aluminum alloy frame which is beautiful to look at and lends a premium feel to the device. The phone has a 5.7 inch full HD Super AMOLED display which is further enhanced by having a 100{4b8db105d51fc49c1c727c21ad8f1560ea0d09dcad6eb0845e46ab84b524419d} NTSC Color Space. This time around, ASUS trimmed down the bezels to be ultra thin which provides more screen space. ZenFone 3 Deluxe is powered by Qualcomm’s fastest installment, the Snapdragon 820 and is complimented by Adreno 530 GPU and a massive 6GB RAM.

The spec-sheet doesn’t stop yet. The device also features a 23 MP rear shooter which is enhanced by Sony’s IMX318 image sensor having a large f/2.0 aperture. The device also features a 4-axis Optical image stabilization system for the pictures and a 3-axis electronic stabilization system for the 4K videos. The camera is further enhanced by the presence of combined laser auto-focus which is for the low-light situation and a phase-detection autofocus system for the well-lit scenes.

The charging dock supports a reversible USB 3.0 powered Type-C option and also has Qualcomm’s QuickCharge 3.0 System implemented. There is also an aesthetically placed fingerprint sensor on the rear of the device.

ZenFone 3 ($249)

ZenFone 3 is ASUS’ budget offering for this year. The phone is feature packed having a 5.5 inch Full HD Super IPS Display which is powered by Snapdragon’s slightly slower 625 Series processor and a 4 GB RAM offering. The phone also touts a 16 MP rear camera which has the same dual autofocus technology as the Deluxe offering of the ZenFone. The device like the Deluxe version features a fingerprint reader on the rear.

ZenFone 3 Ultra ($479)

ZenFone 3 Ultra is ASUS’ way of targeting the multimedia enthusiasts. The phone touts a 6.8 inch Full HD Display having a 95{4b8db105d51fc49c1c727c21ad8f1560ea0d09dcad6eb0845e46ab84b524419d} NTSC Color Space. Implemented in this device is ASUS’ exclusive Tru2Life+ Video technology which provides an experience akin to a 4K UHD TV. The device can definitely not be complete without premium sound technology and ZenFone 3 Ultra boasts Hi-Res Audio which is further magnified by the presence of 5 magnets, Dolby Certified speakers. The device is running on Snapdragon’s 652 Processor and is coupled with 4GB RAM having a 23 MP rear camera running the same premium autofocus technology as the ZenFone Deluxe.

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