In today’s age, traditional marketing campaigns are kind of out of date, and there are a lot of ways you can improve your advertising plans. So how can you step up your game especially in social media marketing? Sales productivity app like Vender app, among other else, would surely help you. But before we go into that, here are some notes you should look into:
What is social media marketing?
Most of us are aware of the traditional marketing strategies – television or TV ads, posters, flyers, radio commercials and much more. One of the most innovative ways of advertising or marketing is thru digital means, which social media marketing is from. A company, group, or an individual is marketing the products and services that they offer as well as making their brand to be widely recognized thru social media networks (e.g. Facebook, Twitter, Instagram, YouTube).
Why choose social media marketing?
First of all, it is way cheaper compared to the expenses in traditional marketing. Second, you can reach a wider range of audience as according to a study, in 2016, there are more than 3.4 billion Internet users. We can’t deny the fact that there are also lots of people registering and actively using their social media accounts like Facebook. Last March 2017, it has been recorded that there are over 1.49 billion active Facebook users. Now that’s real power. Moreover, you can see real numbers and reports if you are using social media as one of your strategies in advertising. It will help you see what works for you and what does not.
Level up your social media marketing
Use applications that will help you
In the field of sales and marketing, productivity is critical and something that we should carefully monitor. Good thing, there is Vender app – a sales productivity application, an answer for our needs. It helps you manage lead-related tasks and gives you statistics and relevant information. It can be downloaded for free (trial version), and for a couple of bucks, you can maximize all of this app’s offers and perks.
Post fabulous infographics and videos
Releasing studies and statistics are okay but make sure that you sprinkle some creativity and arts in those! Your followers, leads or potential clients should be enticed with what you are selling. Indeed, your posts should reflect the image of your company, and so you should make your people see that you can be serious, fun and creative all at the same time. We are all aware how short the attention span of the online users so your social media accounts or page has got that something special that would make them stay a little longer.
Be more interactive
It is important that you just don’t send auto-reply messages to your people. Who doesn’t hate getting the same reply over and over again? Moreover, one of the vantage points of social media is that people can interact with real people. Aside from responding to your messages personally, be interactive and connect to your leads and customers thru your posts.
Employ social media influencers (also known as bloggers)
Having an influencer or a blogger with a good amount of followers review and test your product is something that will help you with your marketing. Product and service reviews can support your advertising plans in social media as your influencers or bloggers will assist you in explaining and showcasing what you can do for your customers. They, the social media influencers, have followers which they usually have interactions and connections with so they are already a nice target for your offers.
Play some games and other promotions
Also, be sure to give prizes! Raffles and other gimmicks can be done online as well. Note that your instructions or their ways to be part of the game or promo are creative to the point that they will not realize that they are helping you spread your brand. Something nice yet not too technical on their part. Let your followers enjoy your games and promotions, and soon you’d reap what you sow.
There you have it! If you haven’t done these simple tips as a part of your digital marketing strategies, maybe you want to rethink and consider these.