HTC wants to regain market shares with a new smartphone series: The U Play and the U Ultra are mainly based on an innovative operation with smart AI and high-quality materials.
HTC is celebrating its 20th anniversary this year, but the downside of the past few quarters will not be too much for the party mood. A new smartphone series is now to bring the turnaround. The first two representatives were presented with the U Play and the U Ultra.
And there are some changes: Instead of the well-known One models with their characteristic metal sheaths, the U-series will be the focus of marketing. The rear side of the case is made of glass, which is seamlessly bent over the corners, which should increase the resistance. Thanks to a special coating, the colors glimmer, which was very high-quality in the first specimens, which we could try out for a short time.
Apple also abandoned Apple on the latch
On both models the classic jack plug for the headset has been omitted, instead the music comes via the USB type C connector. Other common features include a MicroSD slot and a 16-megapixel front camera.
The new Sense Companion is a service that is constantly being developed, which should make suggestions based on the user’s activities. For example, it advises that you should get warmer and go on the way to work, if for example snowfall is predicted. In addition, an integrated voice application recognizes the user’s voice and unlocks the smartphone.
The HTC U Play has a 5.2-inch display with full HD resolution, a MediaTek Helio P10 octal processor, Android 6.0, 3 GB of RAM and 32 GB of data storage. The rear 16 megapixel camera has a large aperture with f / 2.0. For the 2.500 mAh battery, the manufacturer gives up to 427.5 hours of standby and 15.2 hours of talk time.