A majority of the people believe that digital marketing is the only way to get your word out in the market. Even though this might be true for a certain target market, some of the robust and best marketing ideas take place offline. The ideal marketing strategies are those that combine the offline and the online ideas seamlessly. This leads to a complete package. For start-ups especially you have to use a creative mix of marketing strategies to achieve optimum results.
In case you have not been putting much effort in the offline marketing tactics then it is time to give your start-up a boost. For this, you can consider these following tips. Keep in mind that inspiration has always been within your reach, you simply have to know where to look.
Get Creative with the Business Cards
If you invest in a well-made business card, you will have one of the most efficacious ways to get your business out there. Make sure that you choose a good and unique design which will reflect the brand value. You need to ensure that anyone who is in your company has their own business cards to give away. This way you can be sure that they will be able to share the business details with the clients whenever needed.
Make the Most Out of the Printed Marketing Material
Another way to promote your brand in the market is giveaway printed marketing materials. You might feel that flyers are an old tactic. However, this does not mean that it will not give you results. You need to walk the extra mile and be innovative. There are various creative ways to get the target audience’s attention using the pamphlets and flyers. Hence, you need to make sure that your flyer is practical for keeping, reading, and saving.
Go Big With the Billboards
If you want the billboards to stand out, you should go for an innovative design. There are a lot of things that you can do with outdoor advertising, particularly if the billboard is located in high traffic regions. You might feel that this is a big expense but don’t forget that space doesn’t come at a cheap price. Moreover, the exposure that you get will be worth it. It is necessary to make sure that the call to action and the contact information are printed clearly. This way you will be able to make the most out your small investment.
Pack Your Products Differently
In case you are selling a product that has lot of competition in the market, you have to make sure that the product packaging is unique enough. There are great ways to boost the brand’s exposure on the shelves simply by packing the products differently. If possible, you should also give out branded knick knacks or stickers with every purchase. This will help in spreading the word.
Offer Group Specific Discount
There is no better way to create brand loyalty than by throwing a sale. This will also help in spreading a message about your business. With the help of this you can make the clients feel privileged. This, in turn, increases sales and leads.
Your modest marketing budget should not stop you from showcasing your startup. These tactics will help you to reach out to your customers effectively.