Keyword research is one of the most important things to conduct to ensure a successful online presence. As a matter of fact, keyword search should be the first thing that you have to employ in every SEO technique or strategy. Identifying the words that you may want to rank is the first step every SEO professional has to do.
It is worth noting that keyword search is not a piece of cake. Sometimes, common mistakes may arise from SEO businesses and firms when conducting keyword research. Hence, it is essential to identify the most common errors that should be avoided. This way, you do not only save time, but you also help improve your strategies, which in turn would attract customers to your site. On this article, we are going to identify ten mistakes for keyword research that should be avoided.
Selecting just a few number of significant keywords
Focusing on just a few top keywords is one of the mistakes usually done by websites, especially the big ones. Most often than not, this type of approach is frequently observed in black-hat SEO claims because black hat tactics (for example, link networks) are commonly utilized to push the rankings for a single keyword at a time.
Focusing on just one keyword per article or blog post
Aside from focusing on big and significant keywords, focusing on only one keyword is also another common mistake. Some SEO writers only aim to rank just one keyword. This could be detrimental, especially if you are attempting to increase your leads. You could instead try to rank for more than one search term. Some plugins can help you optimize your article or blog post for more than one keyword without just stretching it.
Relying too much on keyword research tools
Keyword research tools are essential as far as the generation of information is concerned. However, they are not fool-proof, so it is best not to rely too much on the results of these tools because their algorithms are not accurate enough. Instead, you could learn how you can evaluate the competitiveness of the top keywords, and consider these on your post or content.
Overlooking the evaluation process
Make sure the check where you can succeed in aiming to rank for specific terms. You have to regularly evaluate if people will find your articles if they are ever searching. To do this, you have to search for the keyword yourself. By looking for your focus keyword every now and then on popular search engines such as Google, your article might just turn up in the results.
Choosing keywords which are not relevant to the customers
More often than not, people will pick keywords with high search volumes in their respected fields in the industry. However, they forget to pay much attention if ever these keywords will be relevant to their potential customers. Hence, you need to choose the keywords that will match the concerns and interests of your target customers.
Upon knowing the results of the competition, some people tend to take these seriously. This could affect the way you handle your web page. Hence, it is essential not focus too much emphasis on competition numbers and raw search volumes. Also, it is necessary not to let your competition analysis discourage you from starting a website with a niche that you know would sell.
Looking for keywords which are based on existing site structure
Efficient keyword research aims to look for all possible keywords that could your potential customers are using to find your site. It has nothing to do with the structure of your website. Hence, you should not look for keywords based on existing site structure. Instead, you could modify your site structure and create new sections to optimize the right keyword groups better.
Aiming for keywords without looking for traffic
Long tail keywords are an excellent way to begin your keyword research strategy. These words do not gain much traffic, but they will give you a higher chance to convert your visitors into potential customers. It is worth noting that people who use certain terms to search for the things you are writing about will produce a good match.
Not being able to see the big picture
A lot of websites tell readers that they need to identify keywords that would fall within a narrow search inquiry to succeed. However, such fact does not provide enough information to make decisions about the viability of the phrase. Hence, it is important to look at the big picture. Narrowing it down to just the specifics will do you no good.
Putting wrong keywords on wrong pages
One of the mistakes people do on their websites is putting the wrong keywords on wrong pages. Keyword allocation is a crucial step in the keyword research process. Aside from adding insignificant keywords to pages whose content does not match the said keywords, others also place irrelevant keywords on pages that do not match the search intent.
Conducting error-free keyword research does not happen overnight. It really takes a lot of time to master such craft. Hence, it is essential that you consider the ten common mistakes which are presented above as your guide to help you perform better researches and analyses which will allow getting your chosen keyword be ranked.