What is SEO? Beginner Guide to Search Engine Optimization

Introduction

Search Engine Optimization (SEO) is an online marketing discipline harboring prime focus on growing the organic (unpaid) searches. The field requires elements that range from both technical aspects to the creative ones. SEO focuses on all the content that exists on your presentable webpage ranging from the links to the words that you use. In a nutshell, SEO can be defined as adequately structuring your website in a manner that is comprehensible to the search engines.

Organic results are when the visitor ends up on your accelerated mobile page by making a query on the search engine. Paid searches are the opposite of organic results. They occur when you pay a search engine to sponsor your result and highlight them in relevant queries.

However, many people use SEO as a method to trick the system into believing that the content isn’t generic. They are okay for short-term but such websites end up getting blacklisted soon. This is malpractice and should never be done. Proper SEO implementation is all about balancing the scales by providing stellar content that is structured amiably.

Why is SEO needed by my website?

It is a known fact that most of the web traffic is driven by some of the prominent search engines which includes names such as Bing, Yahoo! and Google. Even though social media has managed to break away a major chunk of web traffic (which has made people shift towards social media marketing), but still, search engines are dominating the field when it comes to diverting web traffic to your websites. And the best part is search engines do not discriminate based on the location or the products that you offer but rather on the content presented on the webpage.

In a way, search engines are unique as they guide targeted traffic directly onto your webpage. In case your website is not search-engine friendly, then you miss out on a lot of revenue generating opportunities.

In the world of search engines, the search queries (text that you put into the search box whenever you are carrying out a search) hold primary importance. Keywords are based on these search queries; some people prefer using keyword tools to determine the manner in which they want to implement SEO.

Extensive studies carried out by top marketing schools across the world have come to conclusive results which suggest that search engine traffic proportionally affects organization’s success. Making an investment in SEO has an extraordinary rate of return when compared to other forms of promotion.

Why do search engines need SEO?

Many companies wonder why search engines can’t crawl in their websites and determine the right data. The answer to this is the fact that even though search engines are outstandingly smart and improving with every passing day, however there is still a limitation to how they operate. Making the right moves

by implementing SEO can highlight your website resulting in a gain of visitors whereas any wrong moves might end up burying your website in results making your web presence minimal. SEO works in tandem with search engines and allows the search indexes to properly document the written content present on your website.

Can you do SEO yourself?

SEO is a complex method of marketing, but, it would be wrong to say that you cannot do it on your own. Many guides and tutorials available on the internet (including ours) can easily teach you the basics associated with the field. However, it all depends on the time and commitment you are willing to put forward for the task.