Online shopping these days is not just limited to eCommerce. While m-commerce has already started occupying the equal market share as compared to eCommerce, the social media is gearing up to make its mark. In addition to this, F-commerce or Facebook commerce has doubled on when it comes social commerce. This is one of the trend that is expected to gear up the success rate of the eCommerce sites in the future. The first question that arises is what exactly is F-commerce.
What is F-commerce?
F-commerce refers to conducting online business via Facebook. It is focused on designing and developing a storefront site within the Facebook page. The social shopping is a new mode of consumption.
Even after years of inception, the classic discussion of whether it’ll work in the long run is still on. The e-marketers still think that the shoppers won’t go searching for products on Facebook as there are a lot of engagement on this platform. Do you have the same confusion? Here are some of the statistical data that will help you find the right answer.
The Facebook users spend 1.5 times more time online as compared to other internet users.
In the second quarter of 2016, social media made up to 2.7% of traffic to the commerce site.
75% of the Facebook users have ‘Liked’ a brand.
43% of the online shoppers discovered a new product while using social media. In addition, 19% of the the social media user agreed that they would purchase an item from Facebook if they get a chance.
Numbers never lie and the enticing figures is definitely promising that the Facebook commerce is now just a fad, but is here to stay.
Having discussed the reasons that make this medium of online trading inevitable, here are some of the ways by which it can get you the much-needed conversions.
Create your brand equity on Facebook
Facebook is one of the best platforms to keep you ahead of the competitors. Finding the right audience base and reaching out to them is easier on Facebook. It is a proven fact that content with relevant and attractive images gets 94% more views than the texts. Thus, showcasing your products to the prospective customers while they are scribbling their profile is the best way to promote yourself in a subtle way. Even finding the target audience is easier on Facebook. Check the followers of your competitors. Determine their buying persona and the see the posts that they are interacting with. Monitoring and participating with this audience base can help you increase your reach. When it comes to promoting your brand, consistency is the key. While the blogs related to your business and offering would talk quite some time to rank on the Google SERP, the Facebook wall post can be done in minutes. Not just this, the Facebook albums can increase the customer base in no time and with least effort. With the ease of finding the right audience base and enhancing your site’s visibility, it can help you create the much-needed brand image.
Offer personalized shopping experience
One of the most prominent reasons that make Facebook special for the e-marketers is the vast data available. Right from the demography to the marital status of the customers, all the basic information of the customers is at the fingertip. This makes it easier for the store owners to personalize the shopping experience. With a better personalized approach, it becomes it easier for the store owners to enhance user engagement. In addition, synchronizing your Facebook page with the website can bring the store at an arms distance to the customers. The chances of conversions increases when the product is readily available to the customers whenever they intent to buy them. The FB store module is one of the ways to upgrade your eCommerce store to m-commerce. Moreover, the personal details of the customer include Birthdays, Anniversaries and other special occasions. Thus, the store owners can even send personalized messages in order to trigger the purchase intention of the customers. Even a small discount amount with these message will be well-appreciated by the customers as compared to the usual email triggers.
Boost your social presence
Tapping the market of Facebook users is one of the effortless to enhance your social presence. Every like, share or comment of the customer will be viewed by a huge audience base. This helps spreading the word-of-mouth with minimal hassle. With the Facebook shop, it becomes easier for the store owners to market the product. In addition, it converts every touch point of the customers into conversions. By increasing the social presence, you can stay in close contact to the prospective buyers. Add the option of ‘Buy Now’, ‘Add to Cart’ or other such call-to-action triggers in order to motivate the purchase intention of the customer then and there.
Drive the traffic to the website
Boosting the website traffic is another way by which a FB shop can increase the chances of conversions. This is one of the ways to redirect the visitor right from their Facebook profile to the website at a single click. Showcasing the product images on the social media platform might intrigue them to click on it. The more customers visit your site, better are the chances of conversions.
Facebook followers can surely help your business grow. The companies that have ventured into social commerce has increased their chances of conversions. This is one of the ways to stay in sync with the trends can be the game-changer in the future. So, explore the opportunities and stay ahead of competition.