T-Mobile, one of the largest networks in the United States, recently sent notices to media publication houses mentioning about their big announcement that was scheduled to occur on Thursday. The buildup ensued as the executives of T-Mobile teased the audience by stating that it would be revolutionary and huge. To further the teasing, the company’s outspoken CEO John Legere was fueling the announcement. To the company’s credit, many of their past Un-carrier initiatives have been definite game-changers for the company.

The news from T-Mobile comes a day after AT&T unveiled their new data plans. AT&T ended service overages which got a sigh of relief from many people. However, the company attached a downside to their announcement. Instead of charging for excessive data usage, the company would throttle the speed of their subscribers to 2G when they have reached the data limit of their billing period.

On Thursday, T-Mobile made their promised announcement and stated that all of the company’s existing data plans would now be made unlimited. The company stated that they would finish their service plans of tiered data. A new package by the name of T-Mobile One would be replacing the old plans. The new package would offer consumers with the freedom of using unlimited 4G LTE data, talk, and text.

Moving on to the pricing scheme for consumers using autopay, the first line of T-Mobile One plan will be priced at $70 per month, the consecutive second line would be priced at $50 and after that, any additional lines would be priced at $20 with a maximum of eight lines. Users who do not use autopay will need to pay an additional $5 per line. The estimated cost of a family of four people reaches around $40 per line. Additionally, tablets can also be made a part of the plan for $20 per device.

The downside of this entire situation is the fact that even though unlimited does indeed mean unlimited, however, the users should not be expected unlimited 4G LTE data being provided at maximum speed. In its statement, the company stated that once users cross the red line of 26GB in a billing period, they will see a reprioritization of their data traffic behind other users. This means that once the heaviest data consumers would face throttling. According to the company, this would affect about 3% of their users.

The new plan would be available to subscribers starting from 6 September, 2016.