With every new year, SEO is changing like never before. We have seen many big changes occur in the last year and these 6 months of 2017 which seem to shake the SEO world. There have been many powerful developments in SEO over the past 5 years. Google constantly updates its search algorithm to keep SEOs on their toes and we are expecting many other trends to come up in the next 6 months of 2017.
One thing that can’t remain same in SEO industry is the search results – they will continue to change. Today, I am going to list some SEO trends that you should watch out for as they will lead to your listing in the top search results.
Staying ahead in the SEO trends will help you to make new plans, save budget, strategize and implement successful online business.
HTTPS is a Ranking Signal:
Google has declared that HTTPS is a ranking signal and while ranking, their algorithm gives preference to those websites which have a https protocol because it assures safe browsing. HTTPS (Hypertext Transfer Protocol Secure) adds an extra layer of security to the data exchanged between visitor’s computer and your website. People are now using internet much more than they were a few years ago, and Google is working to provide its visitors a secure browsing experience when they visit any website. Besides, the cost to switch to HTTPS is minimal.
Voice Search is Changing the Way We Do SEO:
Another interesting SEO trend is Voice search. Google says 20 percent of mobile queries are voice searches – Search Engine Land.
The rapid growth of virtual assistants and chat bots such as Siri, Cortana, Google Voice Search/Now, Viv, Amazon Alexa, and the recently trending Google Home are collectively increasing voice search popularity among people to search using their voices.
These virtual assistants allow users to search for anything they want without typing – literally! You can search anything and get the accurate answers for almost everything. And these trends will continue to evolve and add new features.
Optimize your website around voice search and mobile indexing to get higher ranking on Google search results.
Long Form Content Quality Will Matter in The Search Results:
SEOs and webmasters are writing long-form lengthy article, covering in depth lots of things at once for their blogs and websites. This trend was adopted by writers a couple of years ago and it’s still among the hot trends for those who are looking to rank high on search engine and provide the value needed to convert their visitors into leads. However, remember that content quality will be the appealing factor for the readers.
Visual Content Has Greater Effect On Visitors:
Visual content is going to become more important in coming months of 2017 because videos and live streaming are on the rise. They provide your viewers/readers a mental break and help you rank well in search result. In fact, Facebook’s CEO and co-founder Mark Zuckerberg predicted that Facebook will be all about videos and images in the coming 5 years, and now Google YouTube is also acknowledging the same trend. You must pay attention to this trend to stand out against the competition.
Google Promoting Accelerated Mobile Pages (AMP):
It’s no secret that Google loves AMP to provide mobile users a better experience. An AMP a.k.a. Accelerated Mobile Page is basically a Google and Twitter project designed to build really fast mobile pages. At its essence, it’s basically designed as an open standard for any webmaster to have webpages load quickly on mobile devices. To know more about AMP, visit here >> https://www.ampproject.org/.
Link Building Will Remain an Important Ranking Factor:
Link building is not dead and there is nothing as good as earning the link rather than building. If you succeed in writing good content that people share and link to without you having to ask, then you can attract more people to visit your website or blog. There are many techniques for link building but I like guest posting, infographic posting and competitor link mining through Ahref Tool the most.
Hopefully, these SEO trends of 2017 will set the tone for you for this year and give your website a foundation it needs to succeed in the upcoming months. You should focus on these SEO trend to help you formulate your next strategy in order to maximize your chances to rank higher on the first page of the search results.