It seems that smartphone enthusiasts and fans of Nokia are finally getting their prayers answered. Earlier last month, the company made a tweet that the President and CEO of Nokia, Rajeev Suri would be addressing the audience present at Mobile World Conference (MWC).
The company has shied off completely from unveiling any mainstream smartphone product which has had the tech fans speculating that the company would make a great comeback and it seems that Nokia has decided the February event of MWC as its spot. This news comes from sources at Android Authority who claim that according to an official slide from the Nokia presentation, next year will see the Nokia brand return to smartphones.
* Who will manufacture Nokia smartphones?
However, the fact that Nokia is making a comeback has got people curious as the company lost all of its production facilities following the acquisition of the company by Microsoft. The Microsoft-Nokia deal stated that Microsoft would hold exclusive rights to Nokia’s feature phones for a 10-year period while Nokia would shut all of its production facilities around the globe. The deal, did, however, give Nokia the liberty to use its brand name for licensing purposes starting October, 2016.
But the question about who will manufacture the next generation of Nokia smartphones is still out there. It must be reminded that Nokia signed a deal in May with a syndicate of companies including Microsoft for manufacturing purposes.
* Which Operating System (OS) would Nokia use in its next smartphone?
In the software arena, undoubtedly the phone would be geared towards Android as a shift from Windows Phone OS is inevitable. While Nokia was away from the action, Android made quantum leaps in terms of both investment and development on its platform.
* How would Nokia fare in a saturated smartphone market?
It wouldn’t be wrong to say that the smartphone market has changed drastically over the past few years. With Apple making significant losses, Samsung losing the pitch with its hard-hitters and Chinese smartphone manufacturers like Huawei and Xiaomi entering the US, it seems that the population has become overly saturated by the traditional manufacturers and want something out of the ordinary. Nokia can learn significantly from Google’s Pixel lineup which has created a lot of buzz this year.
In order to make a significant dent in the market, Nokia would need to rely on their old phone’s core strengths that is extreme durability coupled with a strong battery life. The only complication in this equation would be the erratic Android environment.