The tech giant Microsoft has entered into an agreement with Hewlett Packard (HP). According to the agreement, the company will deploy Microsoft Dynamics for thousands of employees that are a part of the company. This will enable HP to enhance the collaboration aspect of their marketing, sales, and service structure. By investing in Microsoft’s products like Dynamics, Azure and Office 365, HP has aimed to increase the collaborative aspects of its business to deliver a seamless experience to its consumers and partners while significantly improving the company’s performance and economy. The duration of the agreement has been set for six years.

According to the chief operating officer at HP, Jon Flaxman, the company has chosen Microsoft Dynamics as their CRM solution. They believe that implementation of Microsoft’s products will allow them to have a more efficient collaborative engine in their company’s service architecture.

At this stage, HP is all set to transform their sales and partner environment by keeping prime focus on aspects like productivity and collaboration. In order to complete the transformation, HP is working on shifting the sales process to cloud infrastructure. This will ensure a seamless communication between both HP sales reps and the channel partner community and eventually the benefits would be carried forward to the end-consumer.

To complement Microsoft Dynamics, Office 365 would also be integrated which would provide HP’s service and marketing professionals with a platform to collaborate easily on various projects. Furthermore, Power BI will be empowering the marketers at HP by providing critical insights and predictions about the business growth. And to top all these off, Azure would be integrated into the architecture which would provide the company with a global, hybrid cloud solution.

Microsoft unveiled their new approach to business process applications in July and it was in the form of Microsoft Dynamics 365. The new plan revolved around the merger of both CRM and ERP solutions into one massive cloud solution. Furthermore, purpose-built applications devised to manage specific business sections were also introduced. The main purpose of Microsoft Dynamics 365 is to boost the productivity of business while delivering pleasant customer experiences.