web analytics and SEO

Technology is omnipresent in today’s world, and it is constantly evolving. In current times, there is an application or a website for almost everything you need. Online management is taking over all sectors, be it finance, legal and many more. The internet has moved over videos of animals jumping and people falling off chairs, it has become the pillar of strength of the bridge between the people and the interaction they have with the world. Be it Uber to Amazon many successful companies rely on internet and software to deliver what they promise to their users. Social media too has changed the marketing spectrum of brands, as more and more capital is being spent on marketing on websites such as Facebook, Instagram, YouTube, and Twitter.

As the supply-demand chain works, the need of the time is programmers who can create masterpieces which can make our lives easier. Coding is one of the most sought-after skills in current times and it is important to learn that coders do not just create an application, but have to optimize it as well for efficient use. Here we look at a guide to begin coding for web analytics and SEO.

What is SEO?

Everyone likes to be noticed for their work and Search Engine Optimization (SEO) is the tool to be used for the same. In the simplest of terms, Search Engine Optimization is optimizing your content in such a way that it gets a higher search rating in the leading search engines. When someone uses a keyword in Google, multiple results pop up. Optimizing the source code of your product can get you a great result in relevant keyword searches. Optimization gets you a good search result, which in turn gets you relevant traffic and potential clients. Coding while taking into account SEO will bring you a higher number of leads, which can be converted into clients, making it a win-win situation for you.

Languages to Follow

The internet is home to a big bunch of programming languages. From Java to c, from python to HTML, there is something for everyone to code in. It is important to understand that not every language can be used everywhere, as many languages have limitations to what they can do. Below are 4 languages which are the hot property in the programming world and when learned, can get you great results.

C:

Considered the mother of all programming languages, C is one the most used languages around the globe. Developed by Dennis Ritchie in the late 60s and the early 70s, C has come very far from what it was imagined. C uses structured programming and can be termed as a general purpose programming language. C is used by programmers in implementing Operating Systems (OS) and embedded systems. C can also be used for website programming and also as an immediate language by the implementation of other languages. Learning C is a foundation stone to learning any kind of programming.

HTML:

Hypertext Markup Language (HTML) is used in the creation of web pages and applications. When combined with JavaScript and Cascading Style Sheets (CSS), HTML forms a triangle of technologies for the World Wide Web (WWW). HTML can be used to describe the structure of a web page systematically and includes cues for the appearance of the page. HTML constitutes of tags which are the building blocks of HTML pages. When added, browsers do not display the tags but use them to interpret the content of the page. Once you gain some expertise in front-end coding, you can learn Angular like tech to make faster and better User Interface (UI).
Html

Python:

Python is considered one of the easy programming languages and recommended to people who are just starting their programming career who wish to continue as an amateur. Rather than complex syntax, Python eases the programming as it reads like English and is simple enough to understand to novice programmers. Python in spite of being a basic and easy language is used heavily for web development and creating graphical user interfaces (GUIs). Instagram, YouTube and Spotify are only some of the applications which have used python to build which shows how huge the python user base is.

Java:

Java, an object-oriented and feature heavy programming language is one the most used languages in all aspects of development. It was designed to cater to the phrase “Write once, run anywhere”, which can be roughly translated to its cross-platform working feasibility. Java programming is one of the most desired and heavily paid professions around the globe. Java is also used for Android and iOS application development, and it is the foundation of the widely used Android Operating System. While it may not be easy to learn and master, once understood it can be the start of your career.
Java

How to code while keeping in mind SEO

SEO is as important for a website or an application as is the programming. There are two things to understand in SEO. Firstly, SEO is not the only thing that will help you drive your sales up, and you cannot how Google works but you can mould your product in a way that it is recognized by Google. It is important to understand the source code and how it can help in Search Engine Optimization. Below are 4 things to keep in mind while programming.

Title:

The Title is considered the most element in the source code of a program. It is important to keep only one title per page as the constituent of the title is how Google chooses what is going to pop up in the search results.

Title

Meta Description:

The Meta description is another fragment of code that can be found in the head of the page. There is only one Meta description in the code and it can be defined as the description of the page. While plagiarising the Meta description will not affect your SEO ranking too much, but writing optimised Meta description can get you free advertising.

Heading:

The heading is the main heading on the page. It is the copy that invites people to read your content. This heading can drive user traffic if it is catchy and interesting. Combining this with the perfect Meta description and a great title, all equipped with the relevant keywords, can help your code to become SEO friendly.

All the best for your programming endeavors!