Organic traffic indicates to visitors that come to your website/blog from unpaid search engine results page. It surfaces when visitors search information on the web and search engines redirect them to your website/blog. If your website/blog has a decent ranking on Google and other search engines, you get organic visitors easily.
There is a huge importance of organic traffic. Organic traffic brings more income. Visitors are more likely to click on Google Adsense and buy your products/services that you promote on the web. On the other hand, Writers trust organic results more than the traffic which comes from social media sites. If you run a WordPress site and wants to increase its organic traffic, you need to use the following tips carefully:
Use Long-tail Keywords In Website Optimization
Most of the SEO professional use shorter keywords in website optimization to find the targeted audience on the WWW. One must always keep in mind that competition for rankings may be fierce with smaller keywords. It also downsizes the volume of visitors and ROI up to a great extent.
Long-tail keywords include more specific keyword phrases and are longer. They have potential to attract more visitors when they are closer to a point-of-purchase. It is a powerful tool of conversion and lead generation when visitors use voice search to look for products and services online.
Managing long-tail keywords is a matter of effectively establishing active communication between your business and customers. By using the long-tail keywords smartly, you can get quality visitors to your site that are serious to be a part of your lead generation process time and again. The use of long-tail keywords is must for all those entrepreneurs whose income heavily depend on traffic generated through organic Google searches. It also holds true for advertisers who run paid search marketing campaigns and expect for a bigger return in a short duration of time.
Creation And Optimization Of Quality Content
The availability of useful, correct, unique content in sufficient numbers with effective SEO optimization is mandatory to perform different SEO assignments, aimed at improving the ranking of websites on Google and other search results. Search engines always want to offer the latest and up-to-date results to the visitors. So, they look for websites that are frequently updated with meaningful content. Websites with inaccurate and outdated information are considered insignificant by Google and as a result, they are not added in search results with important keywords and terms.
Therefore, you must create quality content keeping the Google’s content guidelines in mind and optimize it very well. Keep the content simple, straightforward, and precise. Add relevant titles, subtitles, images, videos, links, tables, testimonials, data, etc, to make your content interesting for the targeted audience.
For this purpose, you can use WordPress plugins too. Some best options are pointed below:
● All in One SEO Pack– To optimise WordPress websites with right SEO tricks,
● CoShedule – A great helping hand in planning, publishing, and promoting blog posts,
● Related Posts– To display the related content to visitors based on their current entry
● Just Writing– It helps you to write error-free content.
Based on your specific needs, you can use some other plugins as well.
Create Inbound Links for your website/Webpages
The ranking of a company’s website depends on different factors, among which inbound links matter a lot. Google, world’s dominant search engine, considers a website as a source to obtain reliable and authentic information if it has the highest number of links pointing to it. Therefore, you should use various tricks to get quality inbound links to your website. It will improve the popularity of your content on the WWW and chances of getting organic traffic will get increased up to a great extent.
Run A Corporate Blog
Although a website is a decent place to find the required information and get engaged with a particular brand. There are conscious visitors who want to hear more from you on a regular basis and get a detailed information about your brand, corporate information, products, and services, etc.
We all know that an informed customer can make smart decisions. So, you must attach a corporate blog to your website and start interacting with the targeted audience by posting the useful content on a regular basis. This will help you to get organic traffic abundantly.
Promote Internal Linking System
While optimizing your website for the targeted audience and different search engines, you must emphasize on the internal linking system. You can link your new posts to old, but relevant articles to build quality links easily and quickly. It also helps search engine bots to find your website content in an easy way and display it in search results with all relevant terms and keywords.
Add HTML And XML Sitemaps To Your Website
Sitemaps are of two types- HTML and XML. HTML sitemaps are for visitors and XML sitemaps are intended for search engine bots. When you add an XML sitemap to your website, search engine bots easily crawl all pages of your website and add them to their indexes.
Once your webpages are indexed by search engines and displayed in search results prominently, visitors flock to your site and navigate it easily using the HTML sitemap. It increases the usability of your site up to a great extent and reduces the bounce significantly.
Communicate With Loyal Visitors
Visitor satisfaction is essential if you want them to come back to your site again and again and get engaged with your brands. Therefore, you must use different communication channels (such as Emails, social media Live Chats/chats/ telephonic calls, SMS, etc,) frequently and solve their concerns related to your brand as soon as possible. It makes them pleased, and they encourage other people to use your website by giving positive reviews.
Scrutinize your website performance closely
To stay afloat in Google’s top 10 with all important keywords/terms under your niche, you should constantly review the effectiveness of SEO campaigns and keep finding the areas where you need to work more to gain more organic traffic. For this, you should install the Google Analytics on your site and go through its report at least once in a week and implement your digital marketing accordingly. This will you to boost organic traffic to your site greatly.
Organic traffic is mandatory for websites. By using the above-mentioned tips, you may drive abundant organic traffic to your site and meet your business goals easily.