Your website is up and running, now what? You know traffic isn’t going to come on its own, so what’s the secret to bringing in visitors to your website?
Why do You Need SEO?
According to 72% of marketers, Search Engine Optimization is effective in generating leads and increasing web traffic. It seems that many companies are already investing in SEO since it is predicted that SEO-related spending will reach $80 billion in 2020.
Other than marketers, small businesses are reaping the benefits from great SEO practices. 61% of CMOs say the search engine is an effective marketing channel.
Search engines play a huge role in a customer’s buying process. About 89% of customers begin their purchase from a simple search and 65% look for the most relevant information related to their query.
Before dealing with small businesses, 80% people research the company online and more than half of consumers who did a local search visited the store within 5 miles.
It’s important to appear in the top searches or first page results because only about 20% visitors actually scroll down.
Google All the Way
Google is your best bet if you’re looking to elevate your website. With 81% of all global desktop search traffic coming from them, it’s clear who’s winning the search engine game. Not to mention, Google gets over 57,000 searches per second. That’s a lot of opportunity but a lot of competition as well.
Google has some tools on hand you should try out. One example is their Google Analytics tool which already boasts around 30 million users.
Large brands such as Airbnb, National Geographic and GoPro are among those who have experienced significant improvements — increased engagement, better ROI and minimized cost for IT resources.
Algorithm updates may be trivial in Google but they’re worth paying attention to since they can affect search results. For instance, when Google recently updated their algorithm, voice searches increased to 10%
Another well known tool from Google is Google Adwords. Although some experts swear by this tool, it’s more of a complimentary thing to SEO since it doesn’t affect organic SERP directly.
Standing Out From the Clutter
Good news is, there are many things you can do to improve your SEO. A few examples are improving pagespeed, enabling mobile optimization, and creating longer content.
Pagespeed is a ranking factor for SERP. Mere-second delays can reduce conversions by 7%. When a page takes more than 2 seconds to load, 40% visitors leave immediately. To avoid losing visitors, take note of your website loading speed and make sure it is up to par.
Mobile optimization is another thing to pay attention to. If your website isn’t optimized for mobile use, 46% of visitors will leave the site. Mobile users make the most of Google searches. In fact, 94% of mobile/search traffic comes from Google alone.
Make your website mobile friendly for easy access for mobile users.
Remember, content is king. Don’t put creating quality content on the backburner. Deemed as one of the most difficult SEO tactics (according to 48% marketers), content is actually one of the most effective tactics for businesses.
Longer content tends to rank higher and receive more shares and links, especially content over 1,000 words so don’t be afraid to write more.
For more tips on SEO, check out this infographic below!