As we all know, content remains king in terms of the most important SEO factors in both blogging and article writing. Your insightful remarks and crafty ways to present ideas are of utmost importance when blogging.
With reward comes toiling, of course. There’s no doubt that relevant content creation is the most difficult SEO tactic at 46%, while also being the most effective at 72%, as per a June 2015 survey of marketing professionals worldwide conducted by Ascend2.
Below are simple SEO-related tips to better optimize your blog, together with quality content.
Know your competition through keyword research
Next, to content, keyword/phrase research comes as the second most effective (48%) SEO tactic, and second most difficult (20%).
If you don’t do keyword research, your content strategy is dispersed. It would seem that your site has dispersed goals in Google’s eyes. And if you chose the wrong one, you’ll likely get substantial page visits, but coming from the wrong set of audience.
You have two options after you’ve researched keyword statistics: compete for popular keywords, or devise a more specific one.
But with millions of contents available in various search engines, particularly Google, ranking number one in a highly popular keyword seems far-fetched.
Go for specified keywords that may have relatively less search volume, but has great growth opportunities. You’ll be able to tailor your content better.
Strive for 1-2 long-tail keywords
This advice is inspired by HubSpot. When you bombard your blog with too many keywords, it doesn’t sit well with search engines, nor the readers’ preference for readability.
Instead of plaguing your blog post with tons of generic “head” keywords, properly select and use long-tail keywords. Such have relatively less competition, and 1-2 long-tail keywords are enough to bring your blog the right type of traffic since it’s much targeted.
For instance, if you type “essay writing” in Google’s Keyword Tool, you’ll find hundreds of thousands of relevant pages associated to that keyword.
By tweaking and specifying it a bit, say “affordable essay papers,” your number of competition will be significantly diminished, and tailored to a particular set of audience that needs cheaper essay materials.
If you aren’t pleased with the number of monthly searches, you can always put variations to augment it.
Make it a habit to internal link
Here are two common internal link practices for blogging: linking to other trustworthy sites, and linking to another blog post of your own.
By linking to other credible sites, authority from that site is passed from theirs to yours.
It’s because it’s a form of affiliating your reputation with them. For instance, if you want to display concrete evidence about your point, you can link to industry experts like Forbes or Mayo Clinic, for clarity and breadth.
Meanwhile, linking to other of your blog posts helps redistribute authority. If you have a well-renowned post flourishing with inbound links and user interaction, you can donate some of that DA to another which has zero.
Also, by linking to other of your blog posts, you improve the structure and navigability of your site as a whole. This’ll make a good account on Google’s search crawlers when they spot your effort.
Mutual benefits for both practices, meanwhile, include longer page visits (i.e., they’ll stay longer on your site, when they spot something of interest), and increased chances of conversion (i.e., you can ultimately lead them to a course of action).
Make sense in your silhouette (meta description)
Rookie bloggers often take meta descriptions for granted, allowing the first sentence of their post to be the default.
However, not all the time introductory statements are spot-on in terms of hinting what your post is all about. This may persuade readers that your entry isn’t the perfect fit to what they’re finding.
As a heads-up, put one of your long-tail keywords inside the description and rejig it. For instance, if your post is about best sunny summer beaches you personally champion, then you can put “Rejuvenate your spirits with these 10 sunny summer beaches across the globe.”
An enticing sentence that will take a minute max to craft can be enough to bolster your post’s relevance.
As a wrap-up, having an optimized blog post is a huge, huge plus. It helps readers find you with ease and convinces search engine algorithms that your post is a worthwhile one. Mundane as it may seem, the above mentioned tips, when practiced with consistency, can make a lot of difference for your blog post.