Ever thought, why your business is still failing to catch the attention of your targeted audience? No, then- it signals that you should rework on your marketing strategy and equip your website with blog posts. Yes, it’s a business blogging which you’re missing that can take your business to new heights and get online visibility for you.
What is this ‘Business Blogging’ and how could it add value into my website? These are the questions that can surely surface not just by you, your friend planning to open a new e-commerce store or your mother on thanksgiving.
Business blogging is an advantageous marketing tactic. Therefore, a business blog is an effective marketing channel like direct mail, email marketing and social media to gain online visibility.
Rest assured, benefits of blogging for business are innumerable. A business becomes easily visible online, search engines rank you higher and even customers look for answers of their questions which only your blog posts on website can provide. That’s how winning is done.
According to recent Hubspot survey, ‘Those businesses who blog persistently acquire 60% of their customers through their blog posts’ It’s true, on the other hand, an average internet user looks for the permanent solution of his problems more than short-term benefits.
Following are the 4 key reasons which highlight importance of blog on website. It’s correct that gone are the days when just counting on social media platforms was sure short way to acquire desired results and satisfaction. Business blogging has become new normal which provides smart-fixes to call-to-action for quick lead generation.
It helps you build Authority
Business blogging get your voice heard in your target audience and establishes authority for your website.
Every blog post which is added into the website’s blog isn’t just pile of fluff. Actually, it works as lighthouse for people who have questions or queries and they couldn’t get a chance to find solutions or simply answers of their ‘How’, ‘What’ and ‘Why’.
Building authority could be slow in helping you win your business goals but clarity, conciseness and concreteness of information in your business blogs could be the saving grace.
Let’s say, you providing plumbing service in Nevada and you have well-documented blog post(s) on website about ‘water pressure problems’ which is common and costly, then chances are customers will end up paying you for the services because you know their problems better and also provide good solution.
So, Business blogging helps you build authority which does pay off well in long-term.
Business Blogging is Cost-Effective as It Gives you Free Organic Traffic
Pay-Per-Click could be handy way to convert visitors into customers-But, it is costly, time-bound and zero guarantee of attainment of targeted results. Whereas business blogging is pocket-friendly and result-oriented digital marketing strategy.
Because, every time when you write a blog post, it creates a new web page which actually produces one more opportunity to get ranked in search engines and appear for queries or questions people are asking. This practice even creates one more opportunity to get highlighted on social media channels as well.
Improve Customer Relationship Management
What if your customers communicate you directly or just send you boredom-ingested emails once in a week or months? Obviously, you would love to get their first-hand reaction and response about your service or product. And, right here, business blogging makes things easy for you.
With an active blog on your website, your daily or weekly visitors get sound, trustworthy and well-researched information to alleviate confusions and disturbance from their lives individually. Your customers and visitors provide their feedback in real-time which could be the cornerstone of massive improvement in services and products.
Hence, it proves business blogs let you manage relations with customers significantly and even they put you in position to improve client retention as well without costing a dime.
Double Your Conversion Rate with Meaningful Business Blogging
A blog’s key purpose must be to hold audience and blog posts with smartly researched keywords can pave the way towards fulfillment of your branding goals and SEO strategy. It’s not lesser than a big challenge in the world of digital marketing to turn one-time visitor into loyal customer and these are small businesses blogs which come to the rescue.
With updated and information-filled blogs, opportunity of doubling conversion rates escalate and which later results in sales and flawless online visibility. All-in-all, it is smartness and presence of mind which is akin to success of your business blogging and social media marketing.
After all, it is not a piece of cake to generate new leads but with well-planned strategies and timely steps, you can get build authority as authentic source of information in your niche, can achieve free but genuine organic traffic, bridge gaps with customers and increase conversion rates easily with the magic of business blogging.